Daria Guseva is an Art Director and Graphic designer.
Born in Moscow, based in Milan, Italy

CHOCOLATE LIKE NOBODY’S WATCHING

Key Visuals & Branding

TOBLERONE

2025

LIBERATING BEAUTY

Campaign & Rebranding

COLLISTAR

2025

BEER WITH LATIN VIBE

Campaign & Key Visual

DESPERADOS

2025

TOBLERONE

Branding & Social

2025

PLEASURE MAKES US HUMAN

Campaign & Key Visual

LAVAZZA

2025

WHERE IS MY TOBLERONE

Key Visuals

TOBLERONE

2025

Somewhere between ideas, crafting and overthinking. Occasionally with an intimidating Slavic face. Fuelled by pasta and rebellious cappuccino after lunch.
Art Director & Graphic Designer.

No lactose or gluten intolerance. So far.

Art Director & Graphic Designer

DARIA GUSEVA

Wasn’t exactly the plan. But here I am.

I thought I’d probably end up somewhere in marketing or strategy. Along the way I realised what I really enjoyed. I started learning design by myself and slowly drifted towards art direction. It turns out it was something I’d always wanted to do — I just didn’t know it had a name yet. It’s a love–hate relationship at times, but mostly a passion that keeps growing.

Growing up between Moscow and Sicily probably helped. My bilingual (bye-lingual) brain was clearly not made for long speeches or copywriting. Moving between cultures, languages and aesthetics made me curious and adaptable. Sometimes it also just means thinking in two languages and forgetting the word in both.

Today you can find me at LePub Milan, working as an Art Director and Graphic Designer.

I’m driven by curiosity and by the freedom to explore ideas without too many boundaries. The goal is simple: keep things bold, keep things meaningful — and enjoy the process.

COLLISTAR
TOBLERONE
LAVAZZA
BARILLA
HEINEKEN
ITA AIRWAYS
APEROL
DESPERADOS
RIO MARE
GARNIER
TINDER
CART D’OR
RENAULT

CLIENTS